About This Episode

Sep is the CEO of Plastic Mobile, a highly awarded mobile agency based out of Toronto, Canada and New York City, specializing in mobile innovation, all inspired by user-centric experiences to push forward a world in motion.

Plastic Mobile stays at the cutting edge of mobile technology through their mobile innovation lab, where they are constantly experimenting with newer technologies in unique ways. Plastic facilitates top-tier brands such as AIR MILES, ING Direct, Beyond the Rack, Brookfield, Rogers and Pizza Pizza, into the fast-paced mobile evolution.

Ways To Listen To This Episode

Key Points

  • Sep talks about how he got started in 2008
  • He describes is company’s slogan
    • Leading with design and the experience
  • Plastic’s Mobile Innovation Lab
    • Always stay cutting edge
    • Experiment with software and hardware
  • Talks about some of the cool things they’re working on in the Innovation Lab
  • Sep gives his take on wearables and the mobile movement
  • I ask how he thinks how the Apple Watch will play directly into the changes
  • Sep talks about the successful implementation of wearables and more specifically in mobile payment solutions.. (hint hint we talk about Apple quite a bit)
  • We discuss a few findings straight from the Innovation Lab
  • I ask Sep to give me his take on the Apple Health Kit, and how he thinks Bio-Metrics will play into augmented reality and user experiences with digital
  • We get into the initial phases of the Plastic Strategy, and what their process is to get started

Rapid Fire Questions

  • We get into the initial phases of the Plastic Strategy, and what their process is to get started

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